Welcome to A&J Lingerie and More...

Located in an old brownstone in the old flower district/tin pan alley, you will find the most welcoming lingerie and adult novelty shop in NYC. We pride ourselves on a comfortable setting with knowledgeable help with no pressure to buy and prices you can't beat.  We carry sexy lingerie, dance shoes, adult novelties, and bachelorette items.

By entering this website you are consenting you are 18+ years of age.


Due to hygienic reasons, we do not accept returns or exchange on any items especially intimate apparel.

"What this midtown shop is missing in terms of modern trends, like wood tables and paintings on the wall, it more than makes up for with its customer service. For those looking to bring playful costumes and intricate lingerie into the bedroom, A&J is a treasure trove of fairly priced options, and the three generations running the family owned store—including a sex-positive grandma—are willing to help you sift through the options. Near the back there are vibrators and toys, and there’s a fair amount of goofy items to add fun to bachelorette parties, like X-rated spins on classic party games. 41 W 28th St (212-689-2415, ajlingerie.com)"-Time Out NY


"absolutely LOVE this place, from the moment I stepped inside I felt so comfortable, I was greeted and welcomed right away by a gentleman who handed me the price list, he was just awesome during the whole time I was in the store, very friendly and helpful." -Carmen C P., Brooklyn, NY

"Great Shop! Very friendly and cheap, will come back and recommend it to all my friends! Do take a peak inside there is no way youll come out empty handed because there just too much to play with at a great price." -Ana R., Manhattan, NY

"I read the reviews on Yelp, and had a long list of stores to visit. A & J was my first stop. As soon as i walked in i was greeted by the son, who asked if its my first time here, which i replied yes, he went on to explain the pricing of items. I felt very comfortable." -Debonair R., New York, NY


'Sylvia S., a 23-year-old Astoria, Queens, resident, surveyed the store with a few sexy costumes already in her hand. “I feel comfortable coming here,” she said, smiling as Ida looked at her selections with grandmotherly pride.' -New York Daily News